Thought Leadership

Non - Traditional Marketing: Adding Value for a non - listing.

So, how often do your clients reach out to you?

Hopefully, at the very least, when they need you. But what happens when they don’t? Do they leave you on read?

I don’t want to be the broker that's only called when someone wants to buy or sell, I want to support your portfolio growth during the time in between when it also matters.

Last month I worked with an owner to bring awareness to their new property and highlight an investor going above and beyond. We constantly read about owners & landlords that are taking advantage of their renters, but let’s also highlight the groups who are doing amazing things for their tenants and their community.

The guest list included:

  • The Ownership
  • Small business Owners
  • Local decision-makers
  • Property Managers
  • Real Estate Advisors

I invited members of the community.

People who are the backbone of our community who continuously showcase the great parts of our town.

Well, what happened?

It started with Cava. To celebrate and set the mood of joy and excitement for the evening. Bubbles!

We then toured some incredible sample floorplans that had views overlooking South Richmond.

We reached the rooftop lounge and conducted the first white wine blind tasting. My favorite was the spicy Marc Portaz Apremont Vin de Savoie. Both the building and the grape were unknown to everyone. As of today, however, they are no longer strangers.

We then toured the first-class amenities, including the movie theater, yoga studio, bike studio, meeting room, pool, and rock climbing wall, ultimately ending at the main lounge. We then blind-tasted two red wines, including the Chateau Noaillac Medoc 2019 had notes of Tobacco that paired perfectly with the historical roots of the building.

We finished the tasting with smoked salmon mousse, mushroom crostinis, beef tartare, and braised rib croquettes.

The event had thousands of views and dozens of posts/stories & shares in just 48 hours. I brought the property eyes it hadn’t already had. Now we let word of mouth and the internet algorithm continue to work together and grow that property’s ecosystem.

What is your property’s community impact? How do the neighbors feel about your property? How is your property viewed by the masses? What is your resident retention? Are you getting enough eyes on your property?

Why can’t commercial real estate bring diverse people with diverse backgrounds together, similarly to wine?  I think it can.

Interested in doing an event? Let me know.

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