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Social Philosphy

The need for connection and community is fundamental.

Commercial real estate investment is far more than spreadsheets and a series of calculated bets. It’s the ability to affect real change in communities by positively impacting our most basic needs - safety and housing.  My work as a commercial real estate broker far supersedes connecting buyers and sellers. It’s leveraging my experience to better the lives of strangers.

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Introducing

Social Influence Score

A proprietary ranking system to give better visibility to consumers as they choose their housing and to unbiasedly quantify the overall impact a property is having on the community. 

Download Sample Score
Criteria
Description
Potential Points
Social Media Presence
  • 1-5 PTS – Social Profiles Created, but no active cadence 
  • 6-10 PTS - Social Profiles Created, Post 1x Weekly with a follower count less than 500
  • 11-15 PTS - at least 501 followers, 3-5 posts per week
15 Points
Affordability

Priced based on current market values

  • 1-3 PTS – 11% above current market rate
    ‍
  • 4-7 PTS - 0-10% higher than market rate
    ‍
  • 8-10 PTS - At market rate
10 Points
Walkability Score

Direct translation from the other score

  • 1-3 PTS – 0-69% walk score
    ‍
  • 4-7 PTS - 70-89% walk score
    ‍
  • 8-10 PTS - 90% + walk score
10 Points
Community Involvement

Any events/programs for non-renters?

  • 1-3 PTS – 1 event per year
    ‍
  • 4-7 PTS - 1 event per 6 months ( 2 per year)
    ‍
  • 8-10 PTS - 1 event per quarter (4 per year)
10 Points
Affiliations / Partnerships

Which community organizations do you work with?

  • 1-3 PTS – 0-1 organizations
    ‍
  • 4-7 PTS - 2-4 organizations
    ‍
  • 8-15 PTS - 5+ organizations
15 Points
Tenant Services, Education, growth, learning

Programs/services offered for tenant growth

  • 1-5 PTS – 0-1 programs
    ‍
  • 6-10 PTS - 2-4 programs
    ‍
  • 11-15 PTS - 5+ programs
15 Points
Building Amenities

What amenities does the property have?

  • 1-3 PTS – 0-2 amenities, expected
    ‍
  • 4-7 PTS - 3-4 amenities, expected & unique
    ‍
  • 8-10 PTS - 5+ amenities, expected, unique, over the top
10 Points
Interior renovations/quality Timeline?re-designed?

What is the quality of the apartment?

  • 1-5 PTS – little to no upgrades 
    ‍
  • 6-10 PTS - partially renovated, average quality
    ‍
  • 11-15 PTS - high end finishes
15 Points
Total
100 Points
Why?

Because I believe it’s time for property owners to be more than just landlords. 

What amenities does a property have? What programs do properties offer to boost their tenants' home ownership and financial literacy? What is a property doing to keep its tenants safe?
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Beyond yield and returns, it’s vital to understand better what a complex is doing to uplift both the current residents and its neighbors.
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How does your listing measure up on the “Social Score Index,” but most importantly, what can you do to be improving your score and drive additional value to both current and future residents? 

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Fill out the form below to learn how you can improve your score!
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Justin Ferguson is a Multifamily Specialist in Marcus & Millichap's Southern Virginia Office. He prides himself in helping corporate professionals, private investors, REITS, developers, and syndicators strategize and maximize their returns to grow their portfolios at faster, more efficient rates.

Contact Information
804.802.6923
412.849.9977
justin.ferguson@marcusmillichap.com
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